Are People Talking About Your Facebook Page?

Do you have a Facebook Page? Maybe you created one for your blog, business, consulting services etc. Then you may have noticed some new data on the left-hand-navigation of your Page – ____ talking about this.

What does it all mean and how do you get more people talking?

The number below the actual total Likes of the Page is a benchmark of how many people are engaging with your content. Content is in the form of status updates, photos, questions and videos. In a nutshell… [Insert number] talking about this = total number of people recently engaged with your Page’s content (i.e Commenting on posts, “Liking” posts, answering questions, tagging your Page, tagging your Page’s photos).

The more engaging your content is, the more people will “Like” your Page. When your fans engage, their activity appears in their news feed and helps your message disperse. Here are some ways to create more engaging content in order to boost that number.

• Post open-ended updates. For example, Fill in the blank. My favorite thing about Fall is _____.
• When you post a link, include the image that accompanies it. (see example below)
• Use the Facebook Questions feature and ask your fans questions.
• Post video.
• Interact with your fans when they post in the comment threads.
• Do a contest.
• Encourage your fans to “Share” your content. At the end of your status update, simply state, Please share or Pass it on!
• Encourage your fans to share content too. For example, Post a photo of your favorite doggie Halloween costume.